Authors

• Dean Rodgers

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• Why a Koi Fish

Posts

• Branding

  • Keeping Your Brand Out of Politics
  • Want to Write a Mission Statement That Doesn’t Suck?
  • If Your Next Marketing Campaign Involves Tattoos, it Might be Time To Hire an Agency
  • Communications On the Edge II — Pepsi's Done it Again
  • High on Coke — Coca-Cola Embraces Fans’ Facebook Page, Effectively Sharing Ownership of its Brand With Loyal Customers
  • A Large Coffee, By Any Other Name, Is Still A Large Coffee — Does Starbucks' Crazy Nomenclature Help Its Brand?
  • Thanks To His Trusty Omega, Michael Phelps Will Always Know When It’s 4:20
  • Communications on the Edge
  • The Ethics of Advocacy
  • 2009 Creative Services Budgets — Time to Tighten the Belt?
  • Public Relations RFP and Choosing The Right Agency — Be Careful What You Ask For, You Just Might Get It
  • When All Else Fails, Tell The Truth
  • 1+1+1 = Seven — Building a Relationship Between Customers and Your Brand
  • What’s Wrong With Using Speechwriters? Absolutely Nothing.

• Client Interest

  • Melody Guy Loses Friend and Writing Partner — Please Join the Search
  • Five Tips For Getting Started With Blog SEO — They Can't Read What They Can't Find
  • Greenwashing — Time to Find a New Fad

• Green Markeing

  • Understanding Social Media — Stuff on YouTube That Makes People Feel Happy
  • Ecopreneurist

• Personal Passions

  • So Did Cycle Oregon Happen In 2017?
  • Rockin' Lobbies on the Grill
  • A Sleep Apnea Treatment I Can Live With

• Technology

  • The Dangers of Taking Technology to Bed

• The Art of Blogging

  • Want to Get REALLY Good at Corporate Blogging? Blog for Fun
  • Muppet Scat — Daily Show and SEO
  • The Ethics of Ghostwriting Online
  • KoiFish Blog's Move to WordPress — The Good, The Bad and The Ugly

• The Art of PR

  • Most Amazing News Release Written?
  • Portland Public Relations Stunt Without Clothes or Clear Messaging
  • Why PR Agencies Should Stop Issuing Press Releases
  • Understanding Social Media Made Easy — Just Do It
  • "Pay for Play" Journalism — the High Cost of Selling Out
  • The Death of Public Relations? I think not.

• The Media

  • Local Marketing in a Global World and Political Correctness Gone Wild
  • Freedom Isn't Free, But is Mainstream Media Content Worth Paying For?

• Understanding Social Media

  • Sharing the Joy — The Blogmobile!
  • Social Media On a Mobile Phone or a Smartphone – A Beginner’s Guide
  • Delta Sky Miles Dining — How NOT to Do Social Media
  • Understanding Social Media — Interesting Video Full of Factoids
  • The Social Media Revolution — Literally
  • Social Media T Shirt
  • The Power of Social Media — From Zero to Hero in 24 Hours
  • Can You Advise Clients On Social Media If You Don't Actually Use Social Media?
  • Customer Service Via Twitter
  • First The Death of PR, Now Blogs. What’s Next?

• Writing Well

  • The Power of Positive Language — Yes We Can