2009 Creative Services Budgets — Time to Tighten the Belt?
Here’s an article I pulled out of my archives. It was originally written after the burst of the technology bubble completely hammered the PR industry. Alas, it seems just as relevant now.- The best agencies can help you in lean times by working smart

PR agency fat cats don't deserve nine lives in a down economy. All activities should revolve around your most important business goals
- How long has the agency been in business and what is the health of the organization?
- What is the agency’s business model?
- How does management protect against market volatility?
- Has the agency operated successfully in strong and weak markets before?
- How did the team help clients weather the storm when times were tough?
- What processes does the agency have in place to manage your budget and avoid overspending?
- How are contracts and billing handled?