"Pay for Play" Journalism — the High Cost of Selling Out
![Pay for Play](https://koifishcommunications.com/wp-content/uploads/2009/02/87783847_3a205fe5c9_m.jpg)
Pay for play journalism is advertising in drag
![Bogus Bogus](https://koifishcommunications.com/wp-content/uploads/2008/08/excellence.jpg)
Goldstein proved just how valuable this award is
- Made it clear his views on pay for play journalism
- Provided a magnificent example of how a creative approach to PR can yield substantial results
- Provided yet another example of how effective viral marketing can be
- Gave one of the editors at Wine Spectator an opportunity to effectively use social media to help diffuse a mini-crisis (followed by a failure)
![Le Pigeon Le Pigeon](https://koifishcommunications.com/wp-content/uploads/2009/02/pigeon_small.jpg)
![Nice Rack Nice Rack](https://koifishcommunications.com/wp-content/uploads/2009/02/200511261855370_33wine_cheese_small.jpg)
![Wine Trials Wine Trials](https://koifishcommunications.com/wp-content/uploads/2009/02/winetrials_187x300_small.jpg)