"Pay for Play" Journalism — the High Cost of Selling Out

Pay for play journalism is advertising in drag

Goldstein proved just how valuable this award is
- Made it clear his views on pay for play journalism
- Provided a magnificent example of how a creative approach to PR can yield substantial results
- Provided yet another example of how effective viral marketing can be
- Gave one of the editors at Wine Spectator an opportunity to effectively use social media to help diffuse a mini-crisis (followed by a failure)


