When the story emerged that a photo of Olympic hero, Michael Phelps pulling tubes was making its way around the Internet, I wasn’t shocked to hear that some of his sponsors chose to drop him. This is understandable and sponsors should have every right to maintain control of their brand image in any way they see fit. And let’s face it, some segments of our society are ridiculously uptight and Puritanical.
But in an age when you can admit to having experimented with illegal drugs and still become President of the United States, it is good to see that not all of Phelps’ sponsorships are going up in smoke. In fact, Omega came right out and said that they don’t care and will continue to support him. I say good for Omega.
It is worth pointing out that Michael is actually wearing a “totally dope” Omega in the picture. That’s right ladies and gentlemen; he actually uses the product he endorses.
This particular factoid was the subject of
Phelps’ Sugar Smack dealing sponsor didn’t want to associate itself with such unhealthy behavior. Hypocracy? Absolutely.