Ten days after we signed off on the design for the bike, the frame arrived at the shop. Not surprisingly, the bike was perfect and I was one happy customer.
Thinking back, every step of the process did something to help to enhance my perception of the company. To start, Seven chose to partner with a top-notch bike shop. This is vital. Because I already had an established and personal relationship with the shop, I was much more willing to listen to the advice of the staff – many of whom ride Sevens of their own. In addition, bikes need regular maintenance, so the shop will really be an ambassador of the brand for years after the sale is complete – and River City’s service department has an unparalleled reputation.
Next, without ever cutting the bike shop out of the process, they established a direct and personal connection with the customer, and provided a mechanism for staying connected until the frame was ready. Many bicycle manufacturers actively avoid customer contact and rely on the bike shop to be the interface. The contrast in approach couldn’t be clearer. The end result? My affinity toward the Seven brand is probably close to
This is my Seven. There is none other like it and this one is mine!