Influencing the influencers and putting you in the news

Public Relations

Public relations is at the heart of KoiFish Communications. Strangely, PR is something that has always been difficult to define. The best definition we’ve ever found comes from a PR textbook called Effective Public Relations, which was first published in 1952.

“Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”

As far as we’re concerned, this definition of PR includes content marketing, Web marketing, social media and every other service we offer. Of course, we understand that many people think of PR in terms of activities like media relations, speaking engagements, etc. We’re happy to help with all that and more.

Media/Blogger Relations
Influencing the influencers by setting up interviews, writing contributed articles and good old-fashioned relationship building
Materials Development
News releases, backgrounders, white papers and collateral
Media training
Helping your spokespeople retain control of interviews and influencing how you get covered
Speaking Engagements
Speakers bureau, speechwriting, speaker training and more
Tradeshow Support
Media relations and even booth duty
Because, if your executives have something worth saying, they’re probably busy running the business
Coverage Tracking and Analysis
Keeping an eye on the competitive landscape and asserting thought leadership

Ready to talk strategy?

Give us a shout