Public relations is at the heart of KoiFish Communications. Strangely, PR is something that has always been difficult to define. The best definition we’ve ever found comes from a PR textbook called Effective Public Relations, which was first published in 1952.
“Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.”
As far as we’re concerned, this definition of PR includes content marketing, Web marketing, social media and every other service we offer. Of course, we understand that many people think of PR in terms of activities like media relations, speaking engagements, etc. We’re happy to help with all that and more.
Media/Blogger RelationsInfluencing the influencers by setting up interviews, writing contributed articles and good old-fashioned relationship building
Materials DevelopmentNews releases, backgrounders, white papers and collateral
Media trainingHelping your spokespeople retain control of interviews and influencing how you get covered
Speaking EngagementsSpeakers bureau, speechwriting, speaker training and more
Tradeshow SupportMedia relations and even booth duty
SpeechwritingBecause, if your executives have something worth saying, they’re probably busy running the business
Coverage Tracking and AnalysisKeeping an eye on the competitive landscape and asserting thought leadership