I’ve written a lot on this blog about edgy vs. inappropriate advertising and where to draw the line. There’s a new controversy afoot over a KFC ad from Australia. When viewed through American eyes, it is nearly impossible to see this ad as anything but racist. However, apparently when viewed from an Australian context, it is anything but racist. You can read all about the controversy in Mashable. The sad part is that the outcry was enough to make KFC chicken out and pull the ad.
Worse yet, pulling the ad caused a bit of an outcry with Australians — and rightly so. If the ad wasn’t intended for an American audience and wasn’t ever going to run in America, why should the campaign be changed just because some ignorant whiners in the US didn’t understand it?
Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel “progressive” should be ignored from to time. Getting all worked up about an ad meant for another culture (even if that other culture happens to speak the same language) is lame. Part of being politically correct is accepting that you don’t know everything and minding your own business.