Worse yet, pulling the ad caused a bit of an outcry with Australians — and rightly so. If the ad wasn’t intended for an American audience and wasn’t ever going to run in America, why should the campaign be changed just because some ignorant whiners in the US didn’t understand it?

Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel “progressive” should be ignored from to time. Getting all worked up about an ad meant for another culture (even if that other culture happens to speak the same language) is lame. Part of being politically correct is accepting that you don’t know everything and minding your own business.

Can this woman make you feel happy? I'll bet she can.

I like social media. It lets us do some amazing things. One of my favorites is that it provides a simple conduit for people to be able to quickly and easily share little snippets of happiness with others.

Lots of these snippets can be found on YouTube. Two of my favorites come from a show called Britain’s Got Talent. The first one is of a former cellphone salesman named Paul. Paul is just a regular guy who isn’t someone likely to be described as classically handsome. He certainly doesn’t look like a kick-ass opera singer, but he turned out to be just that.  And, if Paul is a one-in-a-million kind of find, then this show must have auditioned at least two million people, because they also found Susan Boyle, an unemployed 48-year-old who has never been kissed. Like Paul, she absolutely killed.

This one seems too simple — its just some hippie passing out free hugs. It is still pretty awesome.

This one is about a young man with Autism who performed some amazing feats on the basketball court. The achievement on its own is enough to make you smile, but it is even cooler to see a group of high school students actually being supportive of a kid with a disability.

And speaking of disabled, my dad, a former airline pilot himself, really liked the interview with “Captain Sully” about the successful landing of his disabled airplane in the Hudson River. Apparently, landing on the water without tragic results is no easy feat. My dad flat out thinks it isn’t something he could have done even after 30 years of flying. It is rare to hear an airline pilot admit that there is anything they can’t do, so this makes me even more impressed by what Captain Sullenberger was able to accomplish.

BTW, from a communications standpoint, this interview shows that there is simply no substitute for competence. “Sully” is not a trained spokesperson, but he comes off better than a lot of corporate CEOs in this interview. He has earned the ability to be confident based on a lifetime of hard work and it shows. Confidence combined with competence is easy to recognize when you see it. I particularly like the part 6 minutes and 44 seconds in, where Katie Couric asks him if he was praying during the ordeal. He responded by saying that he was so intensely focused on the landing that he thought of nothing else. I admire people who look first to themselves for solutions to their problems. Those people make me happy.

I’m adding this video because just thinking about doing this makes me happy. It also makes me pucker.

wingsuit base jumping from Ali on Vimeo.

What stuff on YouTube makes you happy?