Jan
10
2010

Local Marketing in a Global World and Political Correctness Gone Wild

Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel “progressive” should be ignored from to time.

6
Oct
13
2009

Want to Get REALLY Good at Corporate Blogging? Blog for Fun

There are all sorts of reasons to start a company blog. A company blog can help build your brand, establish corporate personality, provide a path for direct dialog with customers, help with search engine optimization (SEO) and a host of other cool things. Great content is, arguably, the most important component of a corporate blog [...]

2
Jun
10
2009

Social Media T Shirt

The image pretty much speaks for itself. This is from a T shirt brought to us from the folks at despair.com. If we can’t laugh at ourselves, at whom can we laugh? Poke around the rest of their Website if you like to look at humorous take-offs on those cheesy corporate motivational posters. I know [...]

4
May
15
2009

The Power of Social Media — From Zero to Hero in 24 Hours

In my quest to stay current on all things social media, I recently started playing Mafia Wars. Mafia Wars is a very simple — yet surprisingly compelling — game you play with your pals on Facebook and/or MySpace. The goal is to become the wealthiest, most powerful mob boss you can be. And, in the world of organized crime, you need a lot of troops to make this happen.

5
Apr
27
2009

Understanding Social Media — Stuff on YouTube That Makes People Feel Happy

I like social media. It lets us do some amazing things. One of my favorites is that it provides a simple conduit for people to be able to quickly and easily share little snippets of happiness with others.

9