KoiFish — The World’s Second Best PR Blog

Your business can have the best, most compelling blog in the world, but if nobody ever reads it you aren’t making any noise.

KoiFish, the world’s second best PR blog, just made the move to Wordpress. Now that I’ve had a few days to settle in, I’m very happy with my new home.

Short-term, companies are likely to get a lot of goodwill and recognition for even being able to respond to problems this way and this should more than balance out the negative. However, I’m not sure this will be the case in the long run. Surely, those companies that are lacking in traditional forms of customer service will be the first to find out.