KoiFish — The World’s Second Best PR Blog

Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel “progressive” should be ignored from to time.

But I also have learned – occasionally the hard way – there are times when edgy is simply not the right tool for the job. A recent ad campaign by BBDO Dusseldorf and Pepsi provides an awesome example of where edgy is definitely uncalled for.