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	<title>KoiFish</title>
	<link>http://koifishcommunications.com/blog</link>
	<description>The World's Second Best PR Blog</description>
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		<title>Keeping Your Brand Out of Politics</title>
		<description><![CDATA[Politics has gotten ugly. OK, it&#8217;s always been ugly, but in the last decade, it&#8217;s gotten extra super ugly. As a nation, we are more divided than ever by politics and it doesn&#8217;t look like this is going to change any time soon. Many companies (wisely) try to stay out of all things political as [...]]]></description>
		<link>http://koifishcommunications.com/blog/branding/keeping-brand-politics-001123/</link>
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		<title>Most Amazing News Release Written?</title>
		<description><![CDATA[Wow. A gimmick news release was put out today by a company called Pitch Point Public Relations claiming to be the &#8220;Most Amazing Press Release Ever Written.&#8221; Perhaps I&#8217;m getting old, but I just don&#8217;t see it. In the past 10 years we&#8217;ve seen a lot of attempts to change the nature of the news [...]]]></description>
		<link>http://koifishcommunications.com/blog/art-of-pr/amazing-release-written-001110/</link>
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		<title>Sharing the Joy &#8212; The Blogmobile!</title>
		<description><![CDATA[Cycle Oregon is one of the greatest cycling events on Earth. Each year, 2,200 cyclists embark on a 7-day ride through some of the most scenic parts of the state. Along the way, a lot of money is raised to help support the rural communities that serve as our gracious hosts. For many, Cycle Oregon [...]]]></description>
		<link>http://koifishcommunications.com/blog/social-media/sharing-blogmobile-001103/</link>
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		<title>Social Media On a Mobile Phone or a Smartphone – A Beginner’s Guide</title>
		<description><![CDATA[Today Facebook has more than 500 million users. If you’re reading this blog, chances are you’re one of them. If you’re younger than 30, chances are you already know how to post status updates or photos to Facebook from all your various mobile devices. This tutorial is not for you. If, however, you’re new to [...]]]></description>
		<link>http://koifishcommunications.com/blog/social-media/social-media-mobile-001095/</link>
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		<title>Want to Write a Mission Statement That Doesn&#8217;t Suck?</title>
		<description><![CDATA[Want a good mission statement? Lighten up and ban writing by committee. ]]></description>
		<link>http://koifishcommunications.com/blog/branding/write-mission-statement-001089/</link>
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		<title>Delta Sky Miles Dining &#8212; How NOT to Do Social Media</title>
		<description><![CDATA[I recently heard a tale of sadness and despair from my normally cheerful and up-beat father. He is a member of the Delta Sky Miles Dining program, which offers extra bonus miles when you use your Delta credit card to pay for meals at certain restaurants (three miles for every dollar spent). As part of [...]]]></description>
		<link>http://koifishcommunications.com/blog/social-media/delta-sky-miles-dining-social-media-failur-001016/</link>
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		<title>If Your Next Marketing Campaign Involves Tattoos, it Might be Time To Hire an Agency</title>
		<description><![CDATA[But I still think this campaign is sophomoric and does little more than demonstrate that the company doesn't have a sophisticated understanding of either branding or tattoos.]]></description>
		<link>http://koifishcommunications.com/blog/branding/tattoo-marketing-unethical-001029/</link>
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		<title>Local Marketing in a Global World and Political Correctness Gone Wild</title>
		<description><![CDATA[Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel "progressive" should be ignored from to time.]]></description>
		<link>http://koifishcommunications.com/blog/social-media/local-marketing-global-world-political-correctnes-001018/</link>
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		<title>Communications On the Edge II &#8212; Pepsi&#8217;s Done it Again</title>
		<description><![CDATA[Last year, Pepsi found itself in the middle of a controversy over some suicide-themed ads they put out that were pretty tasteless. My assessment of that particular issue was Pepsi messed up good and proper. Now the company is back in the hot seat over a (sort of) tasteless iPhone application it created to help [...]]]></description>
		<link>http://koifishcommunications.com/blog/branding/pepsi-amp-controversy-001002/</link>
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		<title>Want to Get REALLY Good at Corporate Blogging? Blog for Fun</title>
		<description><![CDATA[There are all sorts of reasons to start a company blog. A company blog can help build your brand, establish corporate personality, provide a path for direct dialog with customers, help with search engine optimization (SEO) and a host of other cool things. Great content is, arguably, the most important component of a corporate blog [...]]]></description>
		<link>http://koifishcommunications.com/blog/art-of-blogging/really-corporate-00971/</link>
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