<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.2" -->
<rss version="0.92">
<channel>
	<title>KoiFish</title>
	<link>http://koifishcommunications.com/blog</link>
	<description>The World's Second Best PR Blog</description>
	<lastBuildDate>Thu, 11 Mar 2010 15:47:02 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Want to Write a Mission Statement That Doesn&#8217;t Suck?</title>
		<description><![CDATA[Want a good mission statement? Lighten up and ban writing by committee. ]]></description>
		<link>http://koifishcommunications.com/blog/branding/write-mission-statement-001089/</link>
			</item>
	<item>
		<title>Delta Sky Miles Dining &#8212; How NOT to Do Social Media</title>
		<description><![CDATA[I recently heard a tale of sadness and despair from my normally cheerful and up-beat father. He is a member of the Delta Sky Miles Dining program, which offers extra bonus miles when you use your Delta credit card to pay for meals at certain restaurants (three miles for every dollar spent).
As part of this [...]]]></description>
		<link>http://koifishcommunications.com/blog/social-media/delta-sky-miles-dining-social-media-failur-001016/</link>
			</item>
	<item>
		<title>If Your Next Marketing Campaign Involves Tattoos, it Might be Time To Hire an Agency</title>
		<description><![CDATA[But I still think this campaign is sophomoric and does little more than demonstrate that the company doesn't have a sophisticated understanding of either branding or tattoos.]]></description>
		<link>http://koifishcommunications.com/blog/branding/tattoo-marketing-unethical-001029/</link>
			</item>
	<item>
		<title>Local Marketing in a Global World and Political Correctness Gone Wild</title>
		<description><![CDATA[Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel "progressive" should be ignored from to time.]]></description>
		<link>http://koifishcommunications.com/blog/social-media/local-marketing-global-world-political-correctnes-001018/</link>
			</item>
	<item>
		<title>Communications On the Edge II &#8212; Pepsi&#8217;s Done it Again</title>
		<description><![CDATA[Last year, Pepsi found itself in the middle of a controversy over some suicide-themed ads they put out that were pretty tasteless. My assessment of that particular issue was Pepsi messed up good and proper. Now the company is back in the hot seat over a (sort of) tasteless iPhone application it created to help [...]]]></description>
		<link>http://koifishcommunications.com/blog/branding/pepsi-amp-controversy-001002/</link>
			</item>
	<item>
		<title>Want to Get REALLY Good at Corporate Blogging? Blog for Fun</title>
		<description><![CDATA[There are all sorts of reasons to start a company blog. A company blog can help build your brand, establish corporate personality, provide a path for direct dialog with customers, help with search engine optimization (SEO) and a host of other cool things. Great content is, arguably, the most important component of a corporate blog [...]]]></description>
		<link>http://koifishcommunications.com/blog/art-of-blogging/really-corporate-00971/</link>
			</item>
	<item>
		<title>Understanding Social Media &#8212; Interesting Video Full of Factoids</title>
		<description><![CDATA[When I first saw this video, I wondered where all the facts and figures came from. It didn&#8217;t take much searching to find the corresponding post on the Socialnomics blog that lists the sources. Lots of interesting tidbits about the size and scope of social media. I think it is safe to say we&#8217;ve gotten [...]]]></description>
		<link>http://koifishcommunications.com/blog/social-media/understanding-social-00968/</link>
			</item>
	<item>
		<title>The Power of Positive Language &#8212; Yes We Can</title>
		<description><![CDATA[When you start encountering words like can’t, won’t, not, doesn’t, shouldn’t, couldn’t and wouldn’t chances are that you’ve taken a turn into negative town]]></description>
		<link>http://koifishcommunications.com/blog/writing-well/power-positive-language-00927/</link>
			</item>
	<item>
		<title>The Social Media Revolution &#8212; Literally</title>
		<description><![CDATA[I&#8217;d like to think that now we are finally done with the social media naysayers who can&#8217;t seem to understand its value.

&#160;
&#160;
&#160;
&#160;
&#160;
&#160;
&#160;
&#160;
&#160;
&#160;
]]></description>
		<link>http://koifishcommunications.com/blog/social-media/social-media-revolution-00911/</link>
			</item>
	<item>
		<title>Portland Public Relations Stunt Without Clothes or Clear Messaging</title>
		<description><![CDATA[Better still, this ride was about more than drinking beer, riding bikes and letting the night air sweetly caress riders’ naughty bits. This event was part of the World Naked Bike Ride. These riders were not just revelers; they were activists spreading an important message. ]]></description>
		<link>http://koifishcommunications.com/blog/art-of-pr/portland-public-relations-stunt-00855/</link>
			</item>
</channel>
</rss>
