KoiFish — The World’s Second Best PR Blog

Your business can have the best, most compelling blog in the world, but if nobody ever reads it you aren’t making any noise.

Strangely, many of those practitioners who most actively evangelize non-media uses of releases still insist on referring to them as press releases. I say the time has come to purge the term “press release” completely from our vocabulary. The term is no longer technically correct. What say you?

My personal take is that ghostwriting is ghostwriting and it can be done effectively and ethically no matter what the medium. So long as the attributed author takes full ownership and responsibility for the material, message, language and ideas being conveyed there is no foul.