You cannot know enough about social media by reading about it to provide adequate counsel to a client — it is something you really have to experience. If you are looking to hire an agency to help you with your social media strategy, you owe it to yourself to do a little digging.
At Starbucks, they want me to call a small a “Tall,” a medium a “Grande” and a large a “Venti.” And I refuse to play along.
KoiFish, the world’s second best PR blog, just made the move to Wordpress. Now that I’ve had a few days to settle in, I’m very happy with my new home.
It is hard to say if Kellogs really made a mistake in dropping him or not. Frankly, I’m inclined to think it was a reasonable decision. The Kellogg’s brand genuinely does need to appeal to a very wide audience and uptight people buy groceries too. On the other hand, the company cannot be completely unaware that “reefer madness” is unquestioningly responsible for a measureable percentage of Pop-Tart, Famous Amos, Keebler and Cocoa Krispies sales.
What is not so clear to me is if the mainstream media, as it exists today, is still living up to its end of the bargain. More and more often, it seems the answer is no.
