Aug
22
2008

“Pay for Play” Journalism — the High Cost of Selling Out

In my view, a pay for play piece is little more than advertorial in drag. The problem is that the dress and makeup can sometimes be a little too convincing. Frankly, I’d prefer not to have to wait until I get all the way to third base before I realize I’ve been had.

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Aug
18
2008

The Death of Public Relations? I think not.

I’m not sure how many technology start ups would be happy with a marketing plan based on a strategy that favors sitting idly by and waiting to be discovered by a high-profile blogger over proactive media outreach.

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