KoiFish — The World’s Second Best PR Blog

KoiFish, the world’s second best PR blog, just made the move to Wordpress. Now that I’ve had a few days to settle in, I’m very happy with my new home.

At the end of the day, the only way to truly understand a social media site is to become an ACTIVE member of the community rather than just a tourist or guest.

Short-term, companies are likely to get a lot of goodwill and recognition for even being able to respond to problems this way and this should more than balance out the negative. However, I’m not sure this will be the case in the long run. Surely, those companies that are lacking in traditional forms of customer service will be the first to find out.

With blogging, things are always in a state of flux. We constantly need to keep track of where all the cool kids have gone and we need to figure out appropriate and “authentic” ways to follow them. This is what helps make PR and marketing in today’s world so exciting. Yes, it can be confusing. Yes, the penalty is high if you are among the first to commit a major new media blunder. But the rewards are equally great.

Flacks are the reason that public relations professionals are often considered to be bottom-feeding lowlifes.