I like social media. It lets us do some amazing things. One of my favorites is that it provides a simple conduit for people to be able to quickly and easily share little snippets of happiness with others.
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In today’s world, a company cannot maintain complete control over its brand no matter how hard it tries or how much money it spends. Brands are being discussed, debated and mutated all across the Internet. And, while companies can’t control their brands, there is still a lot that can be done to influence the discussion.
Your business can have the best, most compelling blog in the world, but if nobody ever reads it you aren’t making any noise.
Mar
01
2009
The Ethics of Ghostwriting Online
My personal take is that ghostwriting is ghostwriting and it can be done effectively and ethically no matter what the medium. So long as the attributed author takes full ownership and responsibility for the material, message, language and ideas being conveyed there is no foul.
You cannot know enough about social media by reading about it to provide adequate counsel to a client — it is something you really have to experience. If you are looking to hire an agency to help you with your social media strategy, you owe it to yourself to do a little digging.
