Cycle Oregon is one of the greatest cycling events on Earth. Each year, 2,200 cyclists embark on a 7-day ride through some of the most scenic parts of the state. Along the way, a lot of money is raised to help support the rural communities that serve as our gracious hosts. For many, Cycle Oregon [...]
Today Facebook has more than 500 million users. If you’re reading this blog, chances are you’re one of them. If you’re younger than 30, chances are you already know how to post status updates or photos to Facebook from all your various mobile devices. This tutorial is not for you. If, however, you’re new to [...]
I recently heard a tale of sadness and despair from my normally cheerful and up-beat father. He is a member of the Delta Sky Miles Dining program, which offers extra bonus miles when you use your Delta credit card to pay for meals at certain restaurants (three miles for every dollar spent). As part of [...]
But I still think this campaign is sophomoric and does little more than demonstrate that the company doesn’t have a sophisticated understanding of either branding or tattoos.
Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel “progressive” should be ignored from to time.
