I recently heard a tale of sadness and despair from my normally cheerful and up-beat father. He is a member of the Delta Sky Miles Dining program, which offers extra bonus miles when you use your Delta credit card to pay for meals at certain restaurants (three miles for every dollar spent).
As part of this [...]
But I still think this campaign is sophomoric and does little more than demonstrate that the company doesn’t have a sophisticated understanding of either branding or tattoos.
Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel “progressive” should be ignored from to time.
Last year, Pepsi found itself in the middle of a controversy over some suicide-themed ads they put out that were pretty tasteless. My assessment of that particular issue was Pepsi messed up good and proper. Now the company is back in the hot seat over a (sort of) tasteless iPhone application it created to help [...]
When I first saw this video, I wondered where all the facts and figures came from. It didn’t take much searching to find the corresponding post on the Socialnomics blog that lists the sources. Lots of interesting tidbits about the size and scope of social media. I think it is safe to say we’ve gotten [...]
