Yes, companies do need to realize that even local campaigns may be seen globally thanks to social media. And, yes, this is something global companies might want to consider. On the other hand, perhaps the people who are always on the lookout for things to become offended by just so they can feel “progressive” should be ignored from to time.
I like social media. It lets us do some amazing things. One of my favorites is that it provides a simple conduit for people to be able to quickly and easily share little snippets of happiness with others.
Strangely, many of those practitioners who most actively evangelize non-media uses of releases still insist on referring to them as press releases. I say the time has come to purge the term “press release” completely from our vocabulary. The term is no longer technically correct. What say you?
What is not so clear to me is if the mainstream media, as it exists today, is still living up to its end of the bargain. More and more often, it seems the answer is no.
