KoiFish — The World’s Second Best PR Blog

I like social media. It lets us do some amazing things. One of my favorites is that it provides a simple conduit for people to be able to quickly and easily share little snippets of happiness with others.

It is hard to say if Kellogs really made a mistake in dropping him or not. Frankly, I’m inclined to think it was a reasonable decision. The Kellogg’s brand genuinely does need to appeal to a very wide audience and uptight people buy groceries too. On the other hand, the company cannot be completely unaware that “reefer madness” is unquestioningly responsible for a measureable percentage of Pop-Tart, Famous Amos, Keebler and Cocoa Krispies sales.

We do a lot of work with “green” clients. Not surprisingly, we monitor the influential blogs having to do with environmental issues. All told, we review more than 2,000 environmentally-related blog posts a month. Our favorite all-around green blog is www.treehugger.com. You can read about what makes Treehugger so valuable on the StalkMarket blog. Another one of our absolute favorites is Ecopreneurist.

It seems like pretty much any company, no matter how despicable, is capable of hiring world-class PR representation if the price is right.

The bottom line is that for companies only genuinely interested in the color green as it pertains to money, the time has come to rethink messaging strategies.