KoiFish — The World’s Second Best PR Blog

Want a good mission statement? Lighten up and ban writing by committee.

Your business can have the best, most compelling blog in the world, but if nobody ever reads it you aren’t making any noise.

But I also have learned – occasionally the hard way – there are times when edgy is simply not the right tool for the job. A recent ad campaign by BBDO Dusseldorf and Pepsi provides an awesome example of where edgy is definitely uncalled for.

The bottom line is that for companies only genuinely interested in the color green as it pertains to money, the time has come to rethink messaging strategies.