Want a good mission statement? Lighten up and ban writing by committee.
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But I still think this campaign is sophomoric and does little more than demonstrate that the company doesn’t have a sophisticated understanding of either branding or tattoos.
Last year, Pepsi found itself in the middle of a controversy over some suicide-themed ads they put out that were pretty tasteless. My assessment of that particular issue was Pepsi messed up good and proper. Now the company is back in the hot seat over a (sort of) tasteless iPhone application it created to help [...]
In today’s world, a company cannot maintain complete control over its brand no matter how hard it tries or how much money it spends. Brands are being discussed, debated and mutated all across the Internet. And, while companies can’t control their brands, there is still a lot that can be done to influence the discussion.
At Starbucks, they want me to call a small a “Tall,” a medium a “Grande” and a large a “Venti.” And I refuse to play along.
