Sep
05
2008

What’s Wrong With Using Speechwriters? Absolutely Nothing.

It might be fun to fantasize that Scully is some sort of Republican puppet master able to possess politicians to do his evil bidding, but it just isn’t so. There should be no reason why Scully couldn’t or shouldn’t be asked by anyone to serve as a speechwriter regardless of whom he has written for in the past.

1
Aug
22
2008

“Pay for Play” Journalism — the High Cost of Selling Out

In my view, a pay for play piece is little more than advertorial in drag. The problem is that the dress and makeup can sometimes be a little too convincing. Frankly, I’d prefer not to have to wait until I get all the way to third base before I realize I’ve been had.

0
Aug
18
2008

The Death of Public Relations? I think not.

I’m not sure how many technology start ups would be happy with a marketing plan based on a strategy that favors sitting idly by and waiting to be discovered by a high-profile blogger over proactive media outreach.

0