Better still, this ride was about more than drinking beer, riding bikes and letting the night air sweetly caress riders’ naughty bits. This event was part of the World Naked Bike Ride. These riders were not just revelers; they were activists spreading an important message.
Strangely, many of those practitioners who most actively evangelize non-media uses of releases still insist on referring to them as press releases. I say the time has come to purge the term “press release” completely from our vocabulary. The term is no longer technically correct. What say you?
My personal take is that ghostwriting is ghostwriting and it can be done effectively and ethically no matter what the medium. So long as the attributed author takes full ownership and responsibility for the material, message, language and ideas being conveyed there is no foul.
At the end of the day, the only way to truly understand a social media site is to become an ACTIVE member of the community rather than just a tourist or guest.
When I interview a candidate for an entry level position, I always ask them to define PR. This question never fails to illicit an interesting response. A number of candidates – including some with college degrees in public relations – have been completely unable to provide a coherent answer.
