There are all sorts of reasons to start a company blog. A company blog can help build your brand, establish corporate personality, provide a path for direct dialog with customers, help with search engine optimization (SEO) and a host of other cool things. Great content is, arguably, the most important component of a corporate blog [...]
When the show aired here in Portland, a few hours had passed — enough time that one blogger who used many of the same blog SEO techniques I wrote about earlier this month was able to get his post on the first page of a Muppet Skat Google search. This provides yet another example of how powerful and immediate blogs can be for search engine optimization. Very cool indeed.
Your business can have the best, most compelling blog in the world, but if nobody ever reads it you aren’t making any noise.
My personal take is that ghostwriting is ghostwriting and it can be done effectively and ethically no matter what the medium. So long as the attributed author takes full ownership and responsibility for the material, message, language and ideas being conveyed there is no foul.
KoiFish, the world’s second best PR blog, just made the move to Wordpress. Now that I’ve had a few days to settle in, I’m very happy with my new home.