http://koifishcommunications.com/blog/branding/communications-on-edge-0067/ The World's Second Best PR Blog Sun, 22 May 2011 16:36:47 -0700 hourly 1 http://wordpress.org/?v=3.1.2 http://koifishcommunications.com/blog/branding/communications-on-edge-0067/comment-page-1/#comment-13 Brian Fuller Fri, 12 Dec 2008 07:47:26 +0000 http://01c7d424-c79a-493b-babd-5aaf8f13979b#comment-13 Edgy ads are good, but I agree with you on this one: too much and not really very clever at the end of the day. If you take advertising and song writing together, it helps to recall a day when messages were clever AND subtle. There was a time when people would allude to sex in very subtle ways and still make it through the censors and still get you revved up. One of the best ads I ever saw was in a communications class in college. It aired only in Europe. It was a single shot scene, camera fading in to a VW bug parked in forest clearing. On the back of the car was a "just married" sign. The line in the ad was "It CAN be done in a Volkswagen." Edgy ads are good, but I agree with you on this one: too much and not really very clever at the end of the day. If you take advertising and song writing together, it helps to recall a day when messages were clever AND subtle. There was a time when people would allude to sex in very subtle ways and still make it through the censors and still get you revved up.
One of the best ads I ever saw was in a communications class in college. It aired only in Europe. It was a single shot scene, camera fading in to a VW bug parked in forest clearing. On the back of the car was a “just married” sign. The line in the ad was “It CAN be done in a Volkswagen.”

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