Comments on: Why PR Agencies Should Stop Issuing Press Releases

By: Kathy Baka

Kathy Baka — Sat, 04 Apr 2009 14:41:52 +0000

Kathy Baka on Why PR Agencies Should Stop Issuing Press Releases, KoiFish Communications | KoiFish Great information.Great site.Really enjoyed reading the tips. Keep up the good work. (lets be friends on twitter http://twitter.com/kathybaka )If you cannot do great things, do small things in a great way.Napoleon Hill

By: Dean Rodgers

Dean Rodgers — Thu, 19 Mar 2009 21:39:22 +0000

I did, but I say it with fondness and nostalgia.

By: Mark Forbes

Mark Forbes — Thu, 19 Mar 2009 19:31:32 +0000

You had to say “olden days” didn’t you?

By: Dean Rodgers

Dean Rodgers — Tue, 17 Mar 2009 20:01:06 +0000

Mark,

You’re right — sending releases by the pound isn’t new. What is new is that reputable PR firms are actually advocating the practice now. Of course, back in the olden days, if a PR person really wanted you to cover the news, they would probably have taken the time to build s relationship with you and phone you to discuss it.

By: Mark Forbes

Mark Forbes — Tue, 17 Mar 2009 18:36:00 +0000

I will disagree with you a little, Dean, that sending releases by the pound is a recent phenomenon.

When I was a trade magazine editor back in the late ’80s, I would average about 1-2 FEET of press releases a week! 98% were total crap. “Our product is now available in Chartreus!” and the like.

You are right…it took a tremendous amount of time to sorth through to find the 4-5 with real News. Often, I would guess just as many were lost among the chaff.